In this week’s episode, Paul is joined by Scott Thomson for a conversation around the challenges that surround the digital advertising industry – and how teams can overcome them. Scott discusses how emerging technology is impacting digital advertising, and what is needed to adapt. Scott is the COO of Method Media Intelligence, a digital ad measurement consultancy and technology provider. He is also the author of the recent book, A Marketer's Guide to Digital Advertising: Transparency, Metrics and Money. Follow Scott and Rocket Software on LinkedIn, and check out Scott’s book here.