In this week’s episode, Paul sits down with Derek Weeks for a conversation around community-led marketing. Derek shares why he believes it is so critical for businesses to implement community-led marketing initiatives and the data strategy behind this type of marketing. Derek is the author of the upcoming book Unfair Mindshare: A CMO’s Journey to Community-Led Marketing in a Product-Led World set to be released in Summer 2023. He is also an Executive Advisor at Unfair Mindshare where he advises companies on open source, cybersecurity and community-led marketing strategies. Follow Derek and Rocket Software on LinkedIn.