Introduction.2:50 - Ineffective communication strategies like pitch slapping and spamming.10:36 - Identifying interests of the target audience, where they hang out online or in person.18:14 - Ways of engaging with senior executive buyers, discussing business opportunities and risks. 25:31 - How to improve the sales process.27:24 - strategies for presenting proposals to gain advantage.31:53 - How important is consistency in business?33:48 - Sales funnel checklist, identifying gaps, and strategies for engaging buyers.35:38 - Closing Remarks.