B2B buyer’s journey is constantly evolving.10:22 - Buyers rely on secondary research, review ratings, webinars, and white papers to educate themselves on solutions.12:53 - The late stage of buyer engagement by sellers and the importance of influencing and engaging buyers early in their journey.15:27 - How buyers leave digital footprints and the use of intent data from third-party providers like Bombora to make proactive moves in sales.18:53 - Identify buyer footprints and align sales strategies.19:48 - Use sales intelligence and intent data on open rates, reply rates, meetings booked, and qualified opportunities. 20:18- Closing Remarks.