Signals Podcast Network
Signals Podcast Network
Signals
The Science of Marketing
18 minutes Posted Dec 12, 2023 at 8:32 pm.
Importance of understanding marketing trends and consumer behavior3:15 - There is influence of neuroscience in marketing and sales. 8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.10:58 - Data-driven insights improve decision-making in marketing.16:09 - Closing Remarks.
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Show notes
Lianna Kinard, CMO at The Buckner Company. This speaker from the Demand Gen Summit discusses the science of marketing; how to understand important trends to consumer behavior. To stay current on our latest events, follow us on Linkedin. Useful Timestamps: 2:06 - Importance of understanding marketing trends and consumer behavior3:15 - There is influence of neuroscience in marketing and sales. 8:01 - There is an abundance of data available that should be used to craft personalized marketing campaigns.9:06 - Pay attention to consumer reactions to marketing campaigns and the role of data in personalization and targeting.9:42 - Value in qualitative data for marketing. Identify trends and patterns in large datasets.10:21 - It’s challenging to generalize from large datasets and the importance of predicting future market trends and customer preferences.10:58 - Data-driven insights improve decision-making in marketing.16:09 - Closing Remarks.