– What are the company’s user base and campaign stats?9:10 – Invest in customer experience journey, community engagement, and advocacy.13:58 – Strategies for driving new engagement with target accounts at the bottom of the funnel. 15:44 – Customer relationships phase strategies, increasing usage, and gifting plays. 16:23 – Celebrating customer lifecycle milestones and expansion play strategies.18:03 – gifting strategies, personalized offers, and customized content offers.19:53 – Closing Remarks.