There is a need for businesses to adopt a different GTM approach. The concept of “people-first” is introduced.6:06 - Increase competition for the attention and explosion of data generation. 10:22 - Emphasize a people-first approach to marketing and create memorable experiences.16:00 - Examples of how events can act as catalysts for creating engagement, fellowship, and leads.20:01 - Trends are observed in the data. 21:57 - There is a lot of richness in first-party data. It has a large role in event-led growth.27:43 - Closing Remarks.