In the latest episode of The Digital Banking Podcast, host Josh DeTar sat down with Katie DeFeo, VP and Chief Experience Officer at SunWest Credit Union. They explored how credit unions could stand out in a crowded digital landscape by leading with authenticity and human connection, even as banking became more commoditized and tech-driven. DeFeo explained why building a genuine, approachable brand mattered more than ever. She shared how SunWest focused on delivering experiences that felt pers...