George Estrada, Principal Strategic Advisor for Credit Unions at AWS, emphasizes that listening to the needs of your accountholders and community members is very important to retain them. In this episode of the Digital Banking Podcast, Estrada and host Josh DeTar considered the relationship between a credit union (CU) and its members. They discussed the importance of user experience, the positive impact of innovative external sources, and how to develop a data strategy that protects your data as a CU.