Digital tools are increasingly critical to any community financial; institution’s marketing program. However, with so many options literally at one’s fingertips, it can be difficult to create a cohesive, effective digital marketing strategy. That said, the starting point is always a careful consideration of the institution’s culture.

In this episode of the Digital Banking podcast, host Josh DeTar welcomed Kristin Harrison, the Director of Business Development at Web Strategies. The two discussed the importance of thinking outside the box in digital marketing (especially in the financial space), how to stand out in today's competitive market, and why you need to be progressive if you want to succeed in such a crowded space.