Raw Transcript using TEMI.com

Alright, that is the official intro music to episode two of the digital attention span podcast, the show where we dive right in. If you want to find out more about this show and about digital attention span, a economy and digital attention span marketing hop over to digital attention span.com and check out everything we have here. But for now we're going to dive right in to a why we feel that every business owner should be a, um, consider themselves a knowledgepreneur. Uh, so last episode we talked about the digital attention span and a really the difference between a digital attention span is short attention span. We talked about how they're not synonymous and the big differences between the short attention span consumer and the digital attention span consumer is that the, um, digital attention span is really made up of two components. Yes, there's a short attention span when it comes to the filter.

And that's really a more selective filter we talked about that consumers have a very selective filter about an eight second filter, uh, that they decide what they're going to continue to consume or to let into their, their brain or take up renting their head. Right? So, but once you get past that eight second filter, we see that, uh, the short attention span is really kind of a myth because as evidenced by all the binge watching Netflix that once people commit and once they find something that resonates with them, there are more than willing to spend a lot of time consuming and engaging with, uh, with that, after they've already made the decision that this is something that they want and what they want to spend their time with. So that's what we are really focusing on with the digital attention span. And when it comes to capturing the attention of the digital attention span consumer, uh, your knowledge is one of the most powerful lead generation tools that you possess.

So when we say knowledgepreneur really wanted to define that because the obvious knowledgepreneur is a category of folks that I'm directly sell their knowledge as their product, as their surface, uh, uh, speakers, authors, but people will put on seminars, coaches, consultants, that's the, uh, what we would traditionally think of as a knowledgepreneur because that is their product, that is what they are selling is their knowledge. But the reason we feel that every business owner should be a knowledgepreneur is because your willingness and ability to share your knowledge can be what separates you from competition. It can be what makes your prospects choose you over there. Other choices, especially if you're in those two types of fields when you're talking about attorneys, CPAS, a health and fitness, your ability to communicate, your understanding of the issues that your prospects have plays a big part in why they choose to do business with you.

Now the things that we talk about a digital attention span.com apply to both categories, but the, the, the kknowledgepreneurs that are selling their knowledge directly, but also the professionals and business owners who have a big opportunity to use their knowledge to grow their business, even though they may not be selling it directly. So when people make decisions about who they want to work with, uh, one of the most powerful things that you can do, the one of the most powerful positioning you can have is to be seen as an educator and an advocate for the success of your customers. Now, you may think that the most important thing for you to be seen as to your customers is the expert. But here's where most people make the mistake, is when they think that they need to be seen as the expert. What they do is they spend most of their time and their marketing efforts on trying to convince people they're the expert.

But when you instead spend your time and energy on demonstrating that you're an educator and advocate for the success of your customers and your prospects, you're making it easy for others to call you the expert, and when you understand that and when you embrace becoming the educator and advocate, you don't have to waste any time trying to convince people that you are the expert because you will be doing the things that make it easy for others to call you the expert. And when I talk about sharing that knowledge, I'm not talking about you needing to put together a package or a product or a program, uh, to show people how to do it themselves. What I'm talking about is putting together content around your knowledge that addresses your prospects and your customers. Biggest fears, myths, misconceptions, and uh, unknown pitfalls that they might face when a trying to accomplish the outcome that your business helps them with or achieve a or the solution that you provide.

And you can see how that applies regardless of whether you're doing seminars. You are a coach, consultant. If you're selling insurance, if you're a mortgage broker, if you're a real estate agent, if you're a CPA and attorney, if you have the ability to communicate that you understand their most common fears and myths and misconceptions, then you have the ability to quickly capture their attention during that eight second filter. So if you're a real estate agent and you work with first time home buyers, then you have a pretty good idea about what their biggest fears, myths, and misconceptions are around buying their first house. Uh, if you are a fitness expert and you help a men over 50, then you have a pretty good idea of what their biggest myths, misconceptions, fears, unknown pitfalls are. And once you can pull from that knowledge and demonstrate that you understand that within that eight second filter and you have a tremendous advantage over your competitors because it's something that they just aren't doing.

And that's why we feel that, uh, every business owner should consider themselves a knowledgepreneur. Whether you're a speaker, whether you do seminars, whether you're a coach, a consultant, attorney, CPA, a real estate agent. It doesn't matter if you will just set aside a little time and purposefully a make a list and catalog the biggest fears, myths, misconceptions that your prospects have, and make sure that you create a category for the different types of prospects that you are dealing with. A because if they have different fears or myths or misconception, you want to make sure that you create a category for each of them because they're going to be looking for different things through that eight second filter. And once you do that, then you've opened up the gate to a huge amount of content and the ability to draw in your most profitable customers.

By using your knowledge. And I want to stress. You don't have to consider yourself or believe that you are the expert in what you do. But if you consider yourself and you believe that you are a true educator and advocate for the success of your customers, that I'd encourage you to pop over to digital attention span. Dot Com. Become a subscriber and you're going to get a whole lot of cool stuff that is going to help you to create profit and grow your business in this digital attention span economy, regardless of your field and make sure and check out the next episode because we're going to be going deeper into how to get past that eight second filter using the information we talked about today, plus a couple of more strategies that you can implement that will make it easy for your prospects to want to know more about you. Until next time on the digital attention span podcast, I'm Jack Mize and remember you are the only true game changer.