Def Jam WAS Hip-Hop for nearly 2 decades. Starting off with Russell Simmons & Rick Rubin, nobody could've predicted the heights Def Jam were going to reach. They were in lockstep with the growth of Hip-Hop itself.But once the new millennium came through, Def Jam started to lose grip of the rocket that was Hip-Hop, they started to miss out and eventually get left behind. Now Def Jam is just another sub-label with SUB-sub-labels under them. Where did it all go wrong? We try to find out.TIMESTAMPS:Weekly Music Roundup -

Topic Intro/Ben's Research House -

Def Jam is too big to fail -

What is their identity now? -

Their unique approach -

The Universal Buyout -

Was it their unique approach that kneecapped them? -

Was it their size that kneecapped them? -

Stats on charting Def Jam albums by President -

If you could pick one major issue, which one would you pick? -

Lighter Note -