All it takes is one good idea; one spark of Promethean fire to ignite a life-long, multi-generational success. For Ross Bagdasarian Sr., it was a sped up tape recording of a nonsense scat phrase: “Oo-ee-oo-ah-ah; Ting-tang Walla Walla Bing Bang…”

Taking inspiration from “Duel with the Witch Doctor”, a volume sitting on his bookshelf, Ross bought a tape recorder and set about creating a silly rockabilly tune, featuring a duet with himself. By overdubbing his voice singing slowly, recorded at 1/2 speed, and then speeding up the tape, he created a high pitched character that charmed the world.

The resulting novelty record pulled Liberty Records out of near bankruptcy, selling 1.4 million copies and landing at the pinnacle of the Top 100 and R&B charts. He used the same technique to create the world wide Alvin and the Chipmunks craze which he then parlayed into a number of big records and an animated tv series. After Ross’s untimely death in 1972, the franchise was shepherd by his son, Ross jr. into a raft of hit, live action features running all the way up to 2015. 57 years of popular commercial product from one zany idea. Not bad.