Y.N.W.A.:  An ideal of a best friend, Craig O’Keeffe speaks about the loss of a close friend in Adam O’Connor. Craig’s initiative of 12 stories of AOC is where he gathered 12 stories from 12 different friends to compile a book of reflective stories about his late best friend. Craig is totally succinct and honest in this podcast, giving a humbling reflection of how difficult it can be to cope with the loss of a best friend.