Danese Cooper chats with Martin Woodward, Director of Developer Relations for Github, about Microsoft's journey from fully embracing open source in the 2010s to now adopting InnerSource as a way of continuous innovation. Martin talks about the importance of welcoming 'contributors of time', striking a balance between rewarding people and acknowledging collaborative efforts and how securing a bottom-up, top-down approach is vital. He stresses the importance of celebrating the small 1% successes, reassessing your top pains on an ongoing basis and, as a leader, asking new questions regularly for incremental step changes.