Diesel Stories
Diesel Stories
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Diesel Stories: Curt Westphal, HDA Truck Pride
37 minutes Posted Apr 7, 2026 at 9:19 pm.
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In this episode of Diesel Stories, Peter interviews Curt Westphal, director of program development at HDA Truck Pride, about the company's Truck Service Experts (TSC) program. Curt shares his background in the heavy duty industry and explains how HDA operates as a nonprofit buying group that helps independent repair shops compete with larger dealerships. The conversation covers the comprehensive benefits of the TSC program, including regional training sessions, coast-to-coast warranty coverage, HDA University's online education platform, and partnerships with industry organizations like TMC. Kurt discusses how the program provides small shops access to manufacturer training, ASE certification reimbursement, and various ancillary benefits like insurance and uniform programs. They also explore the new Fuse national account program, which partners with TrevyPay to provide guaranteed payment for fleet work. The discussion highlights how independent shops can leverage these resources to compete effectively with larger operations while maintaining their local service advantages. (Summary written with the aid of AI).