Temu, an online shopping site owned by Chinese e-commerce company PDD Holdings, has garnered a lot of attention this year. It offers heavily discounted goods with direct shipping services. In 2023, Temu has been the most downloaded free app in the US and has attracted more than 100 million active users. Why is Temu so popular? How does it make money from selling products at competitive prices? And what is the impact on the global market?