Episode 011 of the Devote Digital Marketing Podcast runs through recent Facebook paid algorithm changes, and how they can really benefit (or hurt!) your business! There is a myth that once upon a time, you could compete with businesses who perform well organically (non-paid) by simply injecting excessive budget into your paid social media advertising. This is no longer the case... especially for Facebook! Facebook's new algorithm rewards business who put the non-paid effort in. This includes value-adding content, engaging with enquires and more. The new algorithm can work in your favour, or hurt your bank. Listen to the full podcast to learn how to use the algorithm change to your advantage! #DoingDigitalRight 💛