Maximilian is the founder and Chief Creative Officer of MB&F (Maximilian Büsser & Friends), the most radical watch maker in a very traditional industry. Following his successful career at established brands including Jaeger-LeCoultre and Harry Winston during difficult years in the Swiss watchmaking industry, he set out to create his eponymous timepieces showcasing unabashed innovation, whimsy, craft and the never-been-done-before, challenging his “friends” to do things even they didn’t think they could do. He talks with Evan and Josh about his many inspirations, including his childhood love of cars and science fiction, his passion for making mechanical works of art, how therapy helped ground him and why he has legacy on his mind.
Reference links
https://www.instagram.com/mbandf
https://coolhunting.com/design/chv-mbf
https://coolhunting.com/tag/mbf
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This episode was produced by Rob Schulte.
Design Tangents is presented by Genesis.
