Data can be a powerful tool in a designer’s toolkit. A/B testing can help to prove or disprove our design hypotheses by checking them against the data to see what actually works. 
In this episode we discuss our experience with A/B testing and how it can help you to become a better designers.
Show Links:
<a href="https://uxdesign.cc/how-netflix-does-a-b-testing-87df9f9bf57c">How Netflix does A/B testing</a> 
<a href="https://m.signalvnoise.com/how-we-lost-and-found-millions-by-not-a-b-testing-e70f27dd783e">A/B testing at Basecamp</a> 
<a href="https://www.google.com/analytics/optimize/">Google Optimize</a> 
<a href="https://vwo.com/">VWO</a>

131: Should you fake it till you make it?

Design Life is a podcast about design and side projects for motivated creators. It was born after your hosts, two serial side project addicts, saw a gap in the podcast market for a conversational show about design and the issues young creatives face, that was hosted by two females.  
  
This show aims to tackle the big issues designers face like getting paid, overcoming a creative block or managing time, to name a few. We want to open up discussion about things we wish we heard people talk about when we were studying, and we want to chat to you about the joys and the frustrations of working in the tech industry by day, and on our passion projects in the rest of our waking hours. We hope that by doing so, Design Life will give you a dose of motivation or inspiration when you need it.