Have you given thought as to what type of a message you are giving out to your customer base? Have you thought about what separates you from your competition? Branding your business is a very vital part of any business strategy and something that needs to be done now. In todays episode we talked about what branding is, misconceptions, and 3 key elements for branding your small business.
SHOW NOTES
Why is branding important?
A brand is a set of characteristics that helps an customer differentiate a business, product, service, or project from its competitors.
Usually words and images form the basis of these characteristics.
A brand can also include other elements like sounds or smells.
Common Misconceptions with branding
Only big companies need to worry about branding
Branding is too expensive
Benefits of branding
As your brand becomes more recognizable you don’t have to do as much work or spend as much money to get noticed.
Helps separate you from the competition
3 Elements of branding
A brand is comprised of 3 distinct elements that when combined and used together can evoke an emotional response from you current and future customers
Verbal Brand
How you talk about your brand and the voice you use is important. Are you sarcastic, serious, funny, deep, thoughtful etc..
Brand voice is used in your slogan, brand name, brand story, personality, tone of voice, style of language.
Visual Brand
This is how you visually present yourself to your customers. Elements such as typography, logo, colors, imagery are some of the most crucial elements that make up the visual brand
Many times this is all people think about.
Logo, graphics, typefaces, color palette, imagery, campaigns
Brand Emotion
All brands evoke an emotion
You want your brand to make your customer base feel a certain way when they see any content put out by you.
Wrap up
It is very important you establish your brand in the beginning or you will be lost and have no real clear direction.
Branding guides are a great way to house all your brand info
Get my free branding guide template by subscribing. Link is in my bio on Instagram @designhackco
