In this episode of Design Driven, Equifax Chief Product Officer Mark Luber shares his must haves for creating a new app, a check list he’s created over 20 years in this business. That’s right, Mark was leading product before it was called product, and when many of today’s top UX talent were still surfing the worldwide web via a dial up connection. Listen in as this product leader and UX titan, shares the things you must consider before creating any new product. 

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