Show notes
Should you hire a PR firm… or are you just paying someone to spam editors?Rebecca Goldberg — co-founder of Dada Goldberg, the most dialed-in design PR agency in New York — finally pulls back the curtain.We ask every question designers are dying to ask about PR:- What does real PR actually cost these days?- When is the right moment to pull the trigger?- Does PR actually move the needle on sales and collabs or is it just ego?- Can you get overexposed and ruin your brand?- Big agency vs boutique: which one is best?- Do legacy magazines (AD, Elle Decor, Vogue) still matter or is it all Instagram now?- Why dinners, press releases?Plus: what is the one thing every emerging designer needs before they even think about hiring PR? (hint: it’s not a finished website).If you’ve ever googled “design PR firms” at 2 a.m., this episode will save you six figures and a lot of heartbreak.Hosted by Alyssa Gerasimoff & Fernando MastrangeloGuest: Rebecca Goldberg (Dada Goldberg)https://dadagoldberg.com/https://www.instagram.com/dadagoldberg/Timestamps & full takeaway list in the show notes.01:20 How much does design PR really cost in 2025?06:45 When should you actually hire PR (the exact moment)12:10 Does press = sales? The honest ROI breakdown18:30 Can you get overexposed and kill your brand?23:15 Legacy media vs Instagram: what actually moves the needle29:40 Big agency vs boutique: pros, cons, and horror stories35:20 Why dinners are the new press release41:50 The personal toll no one talks about48:30 How PR unlocks collaborations and bigger opportunities54:10 The future of design PR in a cooked economy1:01:00 Rebecca’s one piece of advice for every emerging designerThis episode is pure fire for anyone trying to figure out how to go from “talented” to “known.”