Show notes
April Dunford spent 25 years running marketing, product, and sales teams as a startup executive.Creating a systematic way of positioning tech products and companies became her life's work, informing her consulting practice where she has advised 100+ companies. Her best-selling book Obviously Awesome offers a methodology that any leader or entrepreneur can follow.I found great value in April's positioning methodology as I figure out directions for my own projects, including Design Disciplin. Even though her experience comes from leading business-to-business marketing, she offers lessons that we can adapt to a whole range of situations – including but not limited to how our design projects speak to their audience, and how to position ourselves towards potential employers and clients.https://designdisciplin.com/april-dunford:: Books, Links, Resources+ Obviously Awesome by April Dunford: https://geni.us/obviously-awesome+ The Challenger Sale by Matthew Dixon and Brent Adamson: https://geni.us/challenger-sale+ The Four Steps to the Epiphany by Steve Blank: https://geni.us/four-steps-to+ The Lean Startup by Eric Ries: https://geni.us/lean-startup-dd:: Connect with Design Disciplin+ Website: http://designdisciplin.com+ Podcast: http://podcast.designdisciplin.com+ Instagram: http://instagram.com/designdisciplin/+ Twitter: http://twitter.com/designdisciplin/+ YouTube: http://youtube.com/designdisciplin+ Bookstore: http://designdisciplin.com/bookstore:: Connect with April Dunford+ Website: https://aprildunford.com/+ Twitter: https://twitter.com/aprildunford:: Episode Bookmarks00:00 What is "positioning"?02:02 April's story06:19 "Marketing" vs. "design" vs. "product"09:21 Design methods, lean vs. service-driven, "positioning baggage"15:54 What the product is vs. who the product is for22:55 Positioning for consumer products, professional services, and individual careers33:15 Skills and advice for younger professionals35:53 Execution: a question no-one asks39:00 Books40:46 What is next for April Dunford?41:44 Extracurriculars43:16 Closing
