In this episode series, Luigi and Ravi embark on a captivating exploration of the past, present, and future of search. They uncover the impact of Accelerated Mobile Pages (AMP), optimized mobile webpages that load faster, and their prioritization in Google Search. Then traverse the evolution of the Search Engine Results Page (SERP), from local results in 2004 to the integration of images, videos, and news in universal search in 2005. They uncover milestones such as Google Suggest, expanded text ads, rich snippets, and the knowledge graph.
Luigi and Ravi also debate of using social media as a search engine and and how Amazon, Siri, and YouTube are also search competitors. Does the average user care which search engine they are using?
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Referenced:
- AMP: https://en.wikipedia.org/wiki/Accelerated_Mobile_Pages
- Google Ads: https://en.wikipedia.org/wiki/Google_Ads
- SEO is ruining the web: https://web.archive.org/web/20200410011122/https://www.superhighway98.com/seo
- How Google Search Works: https://developers.google.com/search/docs/fundamentals/how-search-works
- A Visual History of SERPs: https://www.searchenginewatch.com/2017/03/29/a-visual-history-of-google-serps-1996-to-2017/
- How Google Search Works Video: https://www.youtube.com/watch?v=0eKVizvYSUQ
- Google Search Results Quality Guidelines: https://static.googleusercontent.com/media/guidelines.raterhub.com/en//searchqualityevaluatorguidelines.pdf
- Social search: https://frontier.com/resources/exploring-the-secrets-of-search
- Search engine desktop market share: https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/
- Samsung considers Bing: https://www.sammobile.com/news/samsung-galaxy-phones-tablets-bing-search-replace-google-default-search-engine/
- Google Estimated to be Paying $15bn to Apple: https://www.forbes.com/sites/johanmoreno/2021/08/27/google-estimated-to-be-paying-15-billion-to-remain-default-search-engine-on-safari/
- Timeline of Web Search Engines: https://en.wikipedia.org/wiki/Timeline_of_web_search_engines
- Infoseek: https://en.wikipedia.org/wiki/Infoseek
- ALIWEB: https://en.wikipedia.org/wiki/ALIWEB
- Conversational Search: https://www.microsoft.com/en-us/edge/features/bing-chat?form=MT00D8&ch
