In this episode, Luigi and Ravi explore the power of scent as a design tool. Smell has the ability to recall memories, spark emotions, influence mating decisions, and even impact brand perception. They delve into the science behind smell and the brain, how aroma can enhance a brand's image, and the process of physically designing scents. Additionally, they discuss examples such as Hyatt Place, which has been using a signature scent to enhance brand perceptions and increase brand memorability for guests. Finally, they jump into the steps involved, including selecting ingredients, creating a scent profile, experimenting with notes, and evaluating the performance and impact of the scent in our everyday lives.
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Referenced:
- Smell in Transportation Design: https://www.youtube.com/watch?v=NF198JITjF0
- Smell and the brain: https://www.scientificamerican.com/article/why-do-smells-trigger-memories1/
- Scent and branding: https://hbr.org/2018/04/inside-the-invisible-but-influential-world-of-scent-branding
- Smell and sales: https://www.inc.com/james-archer/let-them-sniff-customers-will-buy-more.html
- Fragrance Notes: https://www.fragrancex.com/blog/fragrance-notes/
