In this episode, Luigi and Ravi deep dive into Red Bull’s brand. Why would an energy drinks company own two F1 Teams, five football teams, and two Ice Hockey Teams, while sponsoring the riskiest initiatives such as a man free-falling from the stratosphere? All of this, while manufacturing $3 energy drinks. How has Red Bull achieved this?   This episode was born after a listener request. If you have any episode ideas or are working on something cool share them with us: https://bit.ly/dbuform

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