Every year Spotify delights us with Spotify Wrapped, a compilation of data insights combined with storytelling about user listening behaviors. But why would Spotify spend so much resources in such a campaign? In this episode, Luigi and Ravi discuss the Spotify Wrapped user experience and what makes this product-based marketing campaign so successful.Check out the show notes ( for free! ) on our Patreon: https:/www.patreon.com/designbyusFollow Designbyus onTwitter: https:/twitter.com/designbyus_fmFollow Luigi on Twitter : https:/Twitter.com/luigi_dintronoFollow Ravi on Twitter : https:/twitter/raviisoccupied--- Send in a voice message: https://podcasters.spotify.com/pod/show/designbyus/message