IKEA leverages simple design practices to become the world’s largest furniture retailer. How did IKEA achieve that? In Part 1 of this episode series Luigi and Ravi will discuss the design decisions behind IKEA’s store experience, product design, the Gruen Effect, and other pre-purchase elements of IKEA’s business model.
Join us next week for Part 2 to discuss other IKEA’s post-purchase design decisions.
Check out the show notes ( for free! ) on our Patreon: https://www.patreon.com/designbyus
Follow Designbyus onTwitter: <a href="https://twitter.com/designbyus_fm">https://twitter.com/designbyus_fm</a>
Follow Luigi on Twitter : <a href="https://twitter.com/luigi_dintrono">https://Twitter.com/luigi_dintrono</a>
Follow Ravi on Twitter : <a href="https://twitter/raviisoccupied">https://twitter/raviisoccupied</a>

--- 

Send in a voice message: https://podcasters.spotify.com/pod/show/designbyus/message

039 | IKEA Case Study Part 2: Can Design Enable IKEA’s Business Model?

Every Monday, Luigi and Ravi debunk how product, marketing, and design are shaping the way humans behave through our world. Think about it, we are unconsciously doing things everyday only because someone designed it that way (probably +20 years ago). Episodes, vary from informal chats, topic series, and special guests 🌎