This week we discuss how Apple may or may not disrupt the EV market. Is the Apple Car the real innovation? or would there be a new business model, that would change the transportation industry? Meanwhile, the new Saildrone Surveyor (drone for the sea) has launched, and it is helping us understand global warming by acquiring real-time data from our planet. More on the new Nike Go FlyEase. Finally, what does Branding and the Higgs Boson have in common?

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Episode Links:

• Apple <> Hyundai Article 
• Saildrone Surveyor: First autonomous ship to map the ocean floor
• Nike Go FlyEase
• With GameStop, Robinhood broke the biggest rule of branding

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