Jennifer Fitzgerald, CEO &amp; Co-Founder of&nbsp;<a href= "http://policygenius.com">PolicyGenius</a> The blog post Jennifer referenced: <a href= "https://www.policygenius.com/blog/owl-name-3-steps-naming-your-startup/"> 3 Steps to Naming Your Startup</a> Episode Sponsors:&nbsp;<a href= "http://getmelius.com">Melius</a>&nbsp; | &nbsp;<a href="http://www.fglife.com">Fidelity &amp; Guaranty Life</a> Melius webinar registration: <a href= "http://denimrivet.com/melius">denimrivet.com/melius</a> Join The Denim Rivet Community at <a href= "http://denimrivet.com">denimrivet.com</a> Follow us&nbsp;on Twitter @<a href= "http://twitter.com/denimrivet">DenimRivet</a>