<pre><code>    &lt;p&gt;In this Part 2 of the 2-part series, Chris continues his conversation with Isaac Simpson of NVE Experience Agency, and writer for the daily newsletter, “The Future Party.”&lt;/p&gt;&lt;p&gt;In this this second part Chris and Isaac dive deep into measurement.&amp;nbsp;Isaac breaks down the four goals of any marketing campaign: Awareness, Consideration, Preference and Conversion and the conversation unfolds around campaign evaluation strategies and how to know when influencer marketing works.&amp;nbsp;&amp;nbsp;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links of Interest&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;https://isaacsimpson.com/&quot; target=&quot;_blank&quot;&gt;Isaac Simpson&lt;/a&gt; &lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://experiencenve.com/&quot; target=&quot;_blank&quot;&gt;NVE &lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;https://futureparty.com/&quot; target=&quot;_blank&quot;&gt;The Future Party&lt;/a&gt; &lt;/li&gt;&lt;/ul&gt;
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Episode 34: Use Case Study - Fixing Common Field Staff Performance Issues

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. 
You can listen to the podcasts below or subscribe anywhere you listen to podcasts.