<pre><code>    &lt;p&gt;Quantitative data is the main discussion of this episode. “Quantitative data is the hard numbers on pre-defined variables that we can use to apply statistical techniques to understand significant variables within groupings.”&amp;nbsp;&lt;/p&gt;&lt;p&gt;So how do we collect this data?&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Secondary Sources: we discuss where to find it and the cost benefits of it’s use.&lt;/li&gt;&lt;li&gt;Primary Research: we discuss intercept survey and online web-survey data collection techniques and best practices.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;&lt;p&gt;&lt;strong&gt;Links of Interest&lt;/strong&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;&lt;a href=&quot;http://portma.com/improve-program-impact&quot; target=&quot;_blank&quot;&gt;http://portma.com/improve-program-impact&lt;/a&gt;&lt;/li&gt;&lt;li&gt;&lt;a href=&quot;http://portma.com/secondary-research-and-experiential-marketing-analytics&quot; target=&quot;_blank&quot;&gt;http://portma.com/secondary-research-and-experiential-marketing-analytics&lt;/a&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;br&gt;&lt;/p&gt;
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Episode 26: The Future of Consumer Tech

The Demystifying Data podcast, with host Chris Clegg, deconstructs the tools and techniques marketers need to make data more actionable. Intermixed with tutorials and case studies, Chris interviews a variety of industry professionals who share their secrets on how they use data to be better at what they do. 
You can listen to the podcasts below or subscribe anywhere you listen to podcasts.