<p>In this first of the two-part interview, Chris and Brad talk about how one goes about developing a marketing strategy in the first place.&nbsp;The conversation continues into a discussion around how marketing accountability has changed over the years and the role Social Media is playing today.</p><ul><li>Developing Experiential Campaign Strategy</li><li>How stakeholder expectations around marketing strategy and accountability have changed over the past 30 year&nbsp;</li><li>The Role of Social Media in Experiential and how it’s changing Experiential Marketing (if at all)</li></ul><p><br></p><p><strong>Links of Interest</strong></p><ul><li><a href="https://www.encoreww.com/" target="_blank">Encore Worldwide</a></li><li><a href="https://www.encoreww.com/roi-tracking/" target="_blank">How Encore Approaches ROI Tracking and Measurement</a></li><li><a href="https://www.linkedin.com/in/experiencebradwirz/" target="_blank">Brad Wirz on LinkedIn</a></li><li><a href="https://www.linkedin.com/in/christopherhclegg/" target="_blank">Chris Clegg on LInkedIn</a></li></ul>