Megan Heuer, former VP of Research at SiriusDecisions, was recently unveiled as the new VP of Marketing at Engagio, a company that has made notable strides in the ABM technology sector. Bringing her analyst background to the helm of the company’s marketing department, Heuer said that this is a prime opportunity for her to help the company reach “the promise of a genuine customer experience within B2B marketing.”

Topics discussed include:

• Heuer’s perspective on the state of account-based marketing in the B2B marketplace; 
• Her thoughts on where Engagio sits in the market and what drew her to this position; and  
• A discussion around the ongoing importance for better alignment within B2B companies to see better results.