Demand Gen Dialogue
Demand Gen Dialogue
Demand Gen Report
GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts And More
34 minutes Posted Oct 15, 2018 at 1:00 pm.
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Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of the key traits and themes found in the research when comparing leading GDPR-compliant companies versus laggards.