Show notes
Grant Duncan, VP Marketing at HST Pathways, joins Tara Robertson on Demand Gen Chat to discuss the importance of keeping the top-level menu on landing pages, the use of AI in marketing, and his checklist of metrics for starting a new marketing role. Grant emphasizes the need for a buyer-friendly landing page experience and highlights the potential of generative AI in saving time for marketers. He also shares his tips for starting a new role, including conducting industry research, setting onboarding goals, and building trust with the team. Grant discusses his focus on bookings and pipeline metrics at HST Pathways and the upcoming initiatives he is excited about.Episode Links:Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Grant Duncan: https://www.linkedin.com/in/grantmduncan/ChatGPT: https://chat.openai.com/OpenAI API: https://openai.com/productOpus: https://www.opus.pro/RACI project management framework: https://www.forbes.com/advisor/business/raci-chart/Follow Allison Loehman: https://www.linkedin.com/in/allisonloehman/Check out Gong: https://www.gong.io/Check out Grant’s website: https://thisisgrant.com/For even more marketing tips…🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/Timestamps: 0:00:00 Introduction to the episode and guest, Grant Duncan0:01:05 Discussion on the debate around removing top-level menus from landing pages0:04:19 Grant's experience using AI during his time off0:08:26 Tips for marketers starting new roles0:14:23 Metrics to focus on in the first 30 days of a new role0:21:43 Top priorities and focus areas for Grant at HST Pathways0:24:07 Weekly and monthly metrics Grant tracks0:30:32 Changes and improvements made to existing programs0:34:57 Under the radar tactic: listening to Gong calls and sharing insights0:36:26 Where to find more about Grant and his contentDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!