Show notes
Silvio Perez, the founder of AdConversion, shares his perspective on what it takes to run a successful B2B paid ad program in 2023 with Tara Robertson on this episode of Demand Gen Chat. Silvio also shares valuable insights on Google’s shift away from third-party cookies in 2024 and the impact of remarketing audiences, suggesting that it is equally, if not more important than an email list due to low open rates and high opt-in costs.They also chat about ungated content, the importance of audience size and targeting for profitable investments, and creating epic content to position a company as a thought leader.Episode Links: Follow Tara Robertson on LinkedIn: https://www.linkedin.com/in/taraarobertson/Follow Silvio Perez: https://www.linkedin.com/in/silvio-perez/Gated: https://www.gated.com/Canberk Beker from Cognism: https://www.linkedin.com/in/canberkbeker/AdConversion’s Website: https://www.adconversion.com/Ad Conversion’s Youtube: https://www.youtube.com/c/AdConversionFor even more marketing tips…🌶️ Sign up for the spiciest newsletter in B2B: https://www.chilipiper.com/email-signup🌶️ Check us out on LinkedIn: https://www.linkedin.com/company/chilipiper/Timestamps: 0:00:00 Intro0:02:37 The Benefits of Retargeting Audiences and Content Consumption in a Post-Third Party Cookie World0:04:22 Audience Building Strategies for Digital Marketing0:05:20 Granular Funnel Orchestration for B2B Companies0:11:22 The Importance of Sweating the Small Details in Digital Marketing0:14:34 Challenges of Paid Media Programs in B2B Marketing0:18:20 Analysis of Google Ads Performance and Budget Allocation0:19:49 Optimizing Performance Ads: Leveraging Automated Bid Strategies and Tracking Server-to-Server Conversions0:23:56 New Tactics for Acceleration Campaigns in Demand Generation0:25:43 Exploring Low-Cost Advertising Strategies to Improve Sales Cycle Time0:27:38 Retargeting Strategies on Twitter and YouTube0:29:04 Analysis of Claude Hopkins' 18th Century Advertising Strategies and Modern B2B Marketing Tactics0:32:15 Optimizing Paid Campaigns for Maximum Efficiency and ROI0:35:22 Paid Search Strategies for Budget Restraints0:37:07 Paid Media Optimization Strategies0:41:30 Analysis of Inefficiency in Digital Advertising Spend0:43:06 Heading: Ad Conversion Academy Launch: Five Commitments to Students0:44:51 Paid Media Expertise0:46:17 Optimizing Landing Pages for Improved Conversion Rates0:47:47 Wrap upDemand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!