Join me as I share my hot take on moving away from MQLs being marketing's north star, and how doing so can create better alignment between sales and marketing. This is a quick and potentially controversial episode, but I hope it can provide some inspiration to maybe think differently about MQLs in your organization! Show Notes: Follow Kaylee: <a href="https://www.linkedin.com/in/kaylee-edmondson/" rel="noopener noreferrer" target="_blank">https://www.linkedin.com/in/kaylee-edmondson/</a>Learn more about Chili Piper: <a href="https://www.chilipiper.com/" rel="noopener noreferrer" target="_blank">https://www.chilipiper.com/</a> Demand Gen Chat is a Chili Piper podcast hosted by Kaylee Edmondson. Join us as we sit down with leaders in marketing to discover the key to driving B2B revenue. If you want benchmarks or insights on trends in the market, this podcast is for you!

A Passion for Psychographics, Innovation for 2025, and Culture at Scale | Craig Handy @ Shopify

Demand Gen Chat is a Chili Piper podcast hosted by Tara Robertson. Join us as we sit down with B2B marketing leaders to hear about the latest tactics and campaigns that are driving pipeline and revenue. If you’re looking for tactical ways to improve your marketing, this podcast is for you!