Most marketing teams are optimizing for the wrong thing. Traffic looks good in a dashboard, but it tells you almost nothing about whether the right companies are finding you, engaging with your content, or moving toward a buying decision. The obsession with volume has pushed marketers toward channels that are easy to measure and away from channels that actually influence pipeline. Jamie Pagan from Leadfeeder joins the show to challenge how B2B SaaS marketers evaluate channel performance. The ...