Why do marketers call channels “dead”? Is it the channel or the way we are executing in the channel? In this podcast, Jonathan Bland, Co-Founder of Omni Lab sits down with Sam Kuehnle, the VP of Marketing at Loxo, to dig deep into the myths and truths behind channel performance. They'll discuss: - Why Loxo choose to pause their Google Ads campaigns - Why it's usually the playbook and not the channel's fault - And some plays that they are finding effective