The buyer journey has changed drastically over the years. As startups boomed and information became more readily available, companies have had to adjust and realign their marketing and sales strategies. On today’s episode, Jonathan Bland, the Co-Founder of Omni Lab, and Vlad Blagojević, the Co-Founder of FullFunnel.io discuss the various routes different buyer journeys can take and how businesses can better align their strategies with how buyers want to buy.