<p>Most marketing experts know you need two things to sell a product: a product and a relationship with the buyer. On this episode, <a href='https://www.linkedin.com/in/jonathan-r-bland/'>Jonathan Bland</a>, the Co-Founder of <a href='https://www.omnilabconsulting.com/'>Omni Lab</a>, is joined by <a href='https://www.linkedin.com/in/philip-lakin/'>Philip Lakin</a>, the Co-Founder and CEO of <a href='https://www.linkedin.com/company/nocodeops/'>NoCodeOps</a>, for a discussion about the value of SaaS brands building communities to get closer with their audiences. Learn why Philip built a community before building a product and get his thoughts around what makes a community successful &amp; how you can measure the ROI of a community. </p>

Ep 35: How to Allocate Your Marketing Budget Across Different Channels with Karen Sage @ Shipwell

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;