Are you a Demand Marketer? Have you ever wondered how to increase marketing sourced opportunities? On this week’s episode, <a href='https://www.linkedin.com/company/omni-lab-consulting/'>Omni Lab</a> co-founders <a href='https://www.linkedin.com/in/jasonbsteele/'>Jason Steele</a> and <a href='https://www.linkedin.com/in/jonathan-r-bland/'>Jonathan Bland</a> were invited to present to a new community called the <a href='https://www.linkedin.com/company/demandcollective/'>Demand Collective</a> to share how they helped a Series B B2B SaaS brand increase marketing sourced pipeline by 170%. They dive into everything from establishing goals, to paid strategy, audience targeting, core messaging themes, and more. *A slideshow outlining everything discussed in today’s episode can be found on YouTube in the Demand Podcast Playlist (Ep 32).

Ep 33: How to Build a Scalable Content Strategy with Stewart Hillhouse @ Mutiny

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;