The market is flooded with different options to advertise your product/service. How does your company determine which channels to focus on when it comes to advertising and creating brand awareness? What’s the best way to show people your product is the right product for them? On this episode of The Demand Podcast, Jonathan Bland, the Co-Founder of Omni Lab, is joined by Natalie Marcotullio, Head of Growth and Operations at Navattic – she shares three channels she is NOT investing in for 2023 and discusses how using product tours can reduce friction in the sales process.