Optimizing pipeline is essential for B2B SaaS companies, but that does NOT mean that everything should be measured against pipeline. On this episode of The Demand Podcast, <a href='https://www.linkedin.com/in/jonathan-r-bland/'>Jonathan Bland</a>, the Co-Founder of <a href='https://www.omnilabconsulting.com/'>Omni Lab</a>, and <a href='https://www.linkedin.com/in/blake-strozyk/'>Blake Strozyk</a>, the Sr. Demand Gen Manager at <a href='https://www.linkedin.com/company/transfixio/'>Transfix</a>, chat about how to optimize for pipeline, whether or not all campaigns should drive pipeline, and how to measure success when attribution isn’t straightforward.

Ep 22: How to Allocate Budget Across Channels with Cristina Daroca @ Riverbed

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;