Not all content is created equal. In this week’s episode of The Demand Podcast, listen to host Jonathan Bland, the Co-Founder of Omni Lab, and Nate Turner, the CEO & Co-Founder of Ten Speed, as they share their thoughts on content marketing. Do you expect all of your content to generate leads? Does all of your content have a goal? Do you know what you’re spending on content creation? Jonathan and Nate address all of these questions and dive deeper into how marketers can create valuable content that helps companies accomplish their goals.