Join Jonathan Bland, the Co-Founder of Omni Lab, and Jesse McFarland, the Director of Demand Gen at VITAC. During this episode, they discuss the differences between Lead Gen and Demand Gen and dive into why companies are more concerned with generating leads &amp; why brand marketing has become so important. They also touch on how to gauge the success of marketing, what metrics to track, how to optimize marketing, and what makes an effective campaign.

Ep 3: Gauging the Success of Marketing & the Importance of Brand Marketing with Kate Terry, Head of Demand Gen @ Turtl

The Demand Podcast is for B2B SaaS marketers &amp; demand gen marketers looking for practical advice without the fluff. Join us as we interview leaders in marketing from around the world to gain a deeper understanding of how other B2B SaaS brands are creating and capturing demand.&nbsp;