In this episode of Demand Bites, host Ross Howard sits down with Julie Smutko, Head of Demand Generation at Verse.ai, to explore the power of thought leadership, lead scoring, and nurturing strategies that actually work.Julie shares her journey in demand generation, the importance of building trust with your ideal customer profile, and the practical frameworks Verse.ai uses to qualify, nurture, and convert leads into pipeline revenue.If you enjoyed this episode, don’t forget to subscribe to Demand Bites and leave a review. Stay tuned for more insights from top B2B marketing leaders!Chapter Markers:[[[[[[Useful Links:Connect with Julie Smutko on LinkedIn: https://www.linkedin.com/in/juliesmutko/Learn more about Verse.ai: https://verse.ai/