With technology changing at lightning speed, what worked yesterday might not work today. That’s why continuous learning is crucial for marketers, especially in demand gen, where new tools and strategies pop up all the time.That’s precisely why we’re thrilled to have Pam Didner on Demand Bites this week. She’s an author, speaker, workshop leader, consultant, and fractional CMO with more than 20 years of experience in B2B marketing.In this episode, Pam shares her top strategies for building a lasting demand gen plan. From maximising the potential of generative AI to achieving sales and marketing alignment through open communication, she’s got the insights you need. Plus, Pam and Ross discuss an often overlooked but crucial aspect of demand generation—continuous engagement with the buyer and the power of a follow-up after the first touchpoint.Demand Bites is the podcast that showcases the latest demand generation techniques and shares real-world strategies from industry peers that you can put to work right away.Chapter Markers:[[[[[[[Useful Links:LinkedIn: https://www.linkedin.com/in/pamdidner/Website: www.pamdidner.comGPT era book: https://bit.ly/didnerGPTPrompt book: https://bit.ly/didnerprompt